Page Titles

Descriptive page titles help users quickly understand a web page's content.

Why

  • Page titles are the first element announced to screen-reading software

    • First impressions matter!

  • Provides a descriptive name for bookmarking page; and

  • Accurate description for Search Results

Examples

Resource: Accessibility.iu.edu

Titles

Rating

Description

Contact Us

Good

Title doesn't identify or tell who "Us" is

Acme Incorporated - Contact Us

Better

Unique title, but does not begin with the most specific information.

Contact Us - Acme Incorporated

Best

Title is concise, descriptive, and identifies site. Specific information is listed first.

Also think about the "tabs" in your browser, with multiple tabs seeing the most specific information first is helpful. vs seeing multiple tab names with company name first.

Contents
Why
Examples